The word from Covéa Insurance, who have successfully concluded a series of regional broker roadshows unveiling its new commercial proposition – ‘SME Experts’. More here;
Almost 300 brokers attended events held throughout February and March 2025, where the Covéa Commercial leadership team shared details of the company’s growth strategy for its Commercial Lines business, and revealed details of its newly launched ‘SME Experts’ proposition.
Alongside reaffirming its commitment to the broker market, Covéa unveiled its new commercial proposition, offering brokers increased regional presence, investing in e-trade and fast-tracking renewals which enables them to trade with Covéa in the way that best suits them. Product enhancements to Covéa’s existing bestselling commercial products were also announced, for its Commercial Property, Fleet, and Trades and Professionals policies.
Speaking about the success of the roadshows, Commercial Lines Director, Keith Hector said:
“These roadshows have been hugely successful for us, providing a great opportunity to develop intermediary relationships and share our exciting plans for SME growth with brokers. Brokers continue to be our sole focus. It was great that so many of our close partners attended, and were interested to find out how they could benefit from our new commercial proposition branded ‘SME Experts’.
“We have a fantastic team of technically skilled commercial underwriters who are devoted to helping brokers trade, and we continue to offer a market-leading service – according to the Institute of Customer Service – who recently awarded our business their highest accreditation. We are also part of Europe’s largest insurance and reinsurance groups, with excellent financial rating, so we think we’re uniquely positioned to help brokers who want to develop mutually profitable trading relationships.”
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