Careless Teams Up With Claims Consortium Group on Personal Belongings

The latest partnership news from careless for you;

Digital-first insurance brand careless™ has partnered with specialist, technology-enabled claims service provider Claims Consortium Group (CCG) to deliver a seamless claims experience for its first live product: the Personal Belongings policy with Renters Contents, Travel, and Cyber to follow.

Launched at a highly publicised event on 2^nd April at House Party London, careless™ debuted as the UK’s first multi-product insurance app, designed to make getting the cover you need – from tech and jewellery to fashion and collectibles – effortless, flexible, and fully digital. Founded by André de Neergaard, Scott McKenna, and Valérie Bungener Relmy, the brand is on a mission to redefine how consumers experience, interact with, and emotionally engage with insurance.

careless™ allows users to instantly insure single items at point of sale or on the go and gives them the flexibility to adjust their cover at any time to match their lifestyle, ensuring protection that evolves with them. With bold, culturally aware branding and a lifestyle-first approach, careless is reframing insurance as something modern, desirable, and emotionally engaging.

To deliver on its promise of stress-free protection, careless™ appointed CCG to power its Claims Concierge service for the launch of its Personal Belongings product. The policy is underwritten by Guernsey-based 1Edge, with CCG acting as the Third-Party Administrator (TPA). Claims are processed through CCG’s Synergy Cloud platform, an AI-supported portal that mirrors the speed and simplicity of careless’s app-based quote, bind, and subscription flow.

If a claim needs to be made, it can be submitted directly through the app’s claims concierge while policies are stored and managed through the Digital Wallet, with clear language, live tracking, 24/7 updates, and guided next steps delivered via Synergy Cloud’s integrated technology. For customers, this means a fast, transparent, and empathetic experience – turning what is traditionally the most stressful and frustrating part of the insurance journey into one of the most seamless.

Scott McKenna, Co-Founder of careless™, commented:

“In the UK, the claims experience has long been a major source of frustration for customers – slow processes, confusing language, and poor communication have left people feeling unsupported in moments that matter most. At careless™, we believe the real test of an insurer is how it shows up when things go wrong.

“Partnering with Claims Consortium Group allows us to deliver a claims experience that’s not just fast and digital, but human. It’s tech with empathy. Our goal is to remove the anxiety from claims and build a brand people can trust when it counts.”