It’s time for some new branding at RSA, as they become Intact Insurance. Here are the details;
RSA Insurance today announced it will rebrand and change its trading name to Intact Insurance by the end of 2025.
From the original Sun Fire Office established in 1710 through to its acquisition by Intact Financial Corporation in 2021 and beyond, RSA has always embodied Intact’s founding principle of helping people, businesses and society prosper in good times and be resilient in bad times.
Intact Financial Corporation is the largest provider of Property & Casualty insurance in Canada, a leading Specialty Lines insurer with international expertise, and a leader in Commercial Lines in the UK and Ireland. It has grown organically and through acquisitions to almost CAD$24 billion of total annual direct premiums written, with a global team of 31,000 employees.
To accelerate progress against its strategic objectives, leverage Intact’s deep expertise and unify colleagues around the world, RSA will rebrand to Intact Insurance.
Charles Brindamour, CEO, Intact Financial Corporation said: “The transformation of the UK business since it was acquired by Intact in 2021 has been exceptional. Intact has a global footprint with big aspirations for the future and RSA is already a significant contributor. Aligning under the Intact brand is a natural next step in our strategy to strengthen our leading position in the UK, Europe and Ireland.”
Ken Norgrove, CEO, RSA UK & International commented “Having brought RSA, NIG and FarmWeb together in 2024, we said we would move to one brand in the UK. As part of Intact we operate in an increasingly interconnected world and having a brand that unites our businesses globally will help in our ambition to outperform the market, become the best Commercial insurer and to grow our Specialty Lines business in the UK by leveraging Intact’s global footprint.”
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