The latest new product news from Insure Your Paws;
Insure Your Paws, a pet insurance brand owned by Cover-More Europe, is excited to announce the launch of its new flexible and customisable pet insurance product, designed to meet the diverse needs of pet owners.
Founded in 2016, Insure Your Paws has always been committed to providing reliable, customer-centric protection for pets. With this new product, the brand is offering a more tailored solution, giving customers greater control over their cover.
In addition to the new product, Insure Your Paws has also launched a completely redesigned website, offering an enhanced customer journey that makes selecting and managing policies easier than ever before. The new site features a streamlined, intuitive process for obtaining quotes, comparing options, and purchasing insurance, ensuring that pet owners can quickly and easily find the right cover for their pets.
As part of this relaunch, Insure Your Paws has introduced a fresh new logo, designed to reflect the love and care pet owners have for their furry companions.
A Flexible Approach to Pet Insurance
Insure Your Paws has built its new pet insurance solution with a modular approach, putting control in the hands of pet owners to build and select cover options that best suit their needs. Customers can adjust vet fee limits, select different cover options, and, while there is no compulsory excess, customers can choose to add a voluntary excess and set the amount.
Additionally, pet owners can adjust their cover at each renewal, ensuring the policy evolves to suit their pet’s needs. Crucially, as pets age, there are no compulsory bill shares (also known as co-payments), ensuring the benefits of the cover remain predictable throughout the life of the policy.

Key Benefits of Insure Your Paws’ New Flexible Pet Insurance Product:
• Customisable Vet Fee Limit and Excess: Customers can choose their preferred vet cover limit and excess amount, tailoring the policy to their specific needs and budget.
• Comprehensive Coverage Options: Insure Your Paws offers a broad range of coverage options, allowing pet owners to select the level of protection that best fits their requirements.
• No Compulsory Excess: There are no compulsory excesses or bill shares as pets get older, which are typically seen in pet insurance, ensuring a transparent and predictable cost structure.
Introducing Four Valuable Optional Extras for Extra Protection
To offer further flexibility to customers, Insure Your Paws is introducing four valuable optional extras, providing additional benefits to customers who need them.
1. Find My Pet: Covers the costs of searching for a lost, stolen, or straying pet, including advertising, a reward to aid in recovery, and compensation if the pet is not found within 30 days.
2. Saying Goodbye: Provides support when a pet passes away due to accident or illness. It also covers the costs of at-home euthanasia and contributes towards cremation, burial, or an urn.
3. Away from Home: Covers unexpected veterinary costs during pre-booked trips within the UK and EU, ensuring pets are protected while travelling with their owners. It also offers cover for travel delays or holiday cancellation.
4. Breeding Cover: Covers complications during a pet’s first two pregnancies, including veterinary treatment for the pet and its litter, and compensation if the pet passes away due to complications during pregnancy or birth.
Dental Illness Cover as Standard
In line with the company’s commitment to comprehensive coverage, Insure Your Paws now includes dental illness cover as part of its standard policy, ensuring pets are fully covered for dental health issues.
Andrew Simpson, Head of Pet Insurance, Cover-More Europe, said:
“We’re absolutely thrilled to announce this exciting transformation! Since our launch in 2016, we’ve remained committed to evolving with the needs of cat and dog owners, especially as vet bills rise and expectations change. We’ve listened carefully to our customers’ feedback, taken note of their challenges, and kept a close eye on emerging trends in pet ownership. This has led us to introduce a flexible, modular product that gives pet owners the ability to tailor their cover, ensuring they can select the right level of protection for their pets without being limited to fixed options. Alongside this, we’ve completely revamped our website, making it easier for customers to navigate and choose the right cover for their pets with a smoother, more intuitive experience.”

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