Recall Ready? New Solution Could Save Time & Money

Some news on product recalls for you;

Product recalls are spiralling — and insurers are paying the price. But a new solution, Recall Ready from Marketpoint Recall, promises to change that equation by helping brands dramatically reduce the cost, chaos, and claims fallout when a recall hits.

With the average recall claim now sitting between £2.5m and £5m – and major incidents often costing significantly more – underwriters are facing rising losses fuelled by brand unpreparedness. Recall Ready is designed to attack the problem at its root: giving brands the tools, plans, and real-time data needed to act faster, limit legal exposure and prevent minor issues from becoming major insurance events.

Pete Gillett, founder, Marketpoint Recall, said, “Insurers are being forced to absorb the cost of poor brand crisis management. It’s predictable, it’s avoidable, and it’s costing millions. Recall Ready changes the game by turning recalls from a seven-figure catastrophe into a manageable event. Insurers now have a weapon to fight back, by encouraging or requiring better client preparedness.”

The scale of the challenge is growing. In Q1 2025 alone, the UK saw over 380 recalls – up 22% year-on-year. From faulty electricals to contaminated food, the consequences for insurers are severe: compensation, crisis PR, product replacement, logistics, and regulatory fines all stack up — often worsened by brands fumbling basic crisis responses like customer notifications and cross-border compliance.

Recall Ready brings a proven framework to solve these issues before claims arise. The platform integrates:

• Live access to distribution and customer data

• Pre-approved legal, customer, and media communications

• Instant activation of customer engagement tools (SMS, email, app)

• Regulatory reporting readiness

• Scenario testing and cross-department crisis training

All co-ordinated through a single cloud-based system designed to streamline and speed up recalls when seconds matter.

Pete Gillett adds, “Recalls aren’t rare anymore – they’re routine. But the true cost explosion comes when brands delay, miscommunicate, and lose control. Recall Ready helps brands recover faster, protects insurers’ margins, and ultimately reduces both the frequency and size of claims. It’s time insurers demanded more from the brands they cover, because better preparation benefits everyone.”

Marketpoint Recall is encouraging insurers to leverage Recall Ready as a proactive risk mitigation tool — through coverage incentives, endorsement requirements, or integrated loss control strategies. Because in the recall business, the only cheap crisis is the one handled well.

For more information, visit Recall Ready.