Two New Appointments From Zurich Cover-More

Zurich Cover-More, one of the world’s largest travel insurance and assistance providers and part of Zurich Insurance Group (Zurich), recently announced the appointment of Jeff Rutledge as Chief Executive Officer (CEO) of Zurich Cover-More, effective July 1, 2025. 

Jeff Rutledge brings more than 25 years of experience in the global travel insurance industry. Prior to joining Zurich Cover-More, he served as President and CEO of AIG Travel for more than 18 years. He was appointed Global Travel CEO at Zurich Cover-More in December 2024 following Zurich’s acquisition of AIG’s global personal travel insurance and assistance business, including Travel Guard.

This leadership transition comes as David Fike, current CEO of Zurich Cover-More, prepares to retire after a distinguished career of nearly 40 years, including more than a decade in senior roles at Zurich.

“Jeff is a proven leader with deep industry expertise and a strong vision for the future of travel insurance. I’m confident that under his leadership, Zurich Cover-More will continue to grow as a global leader in travel protection,” said Cara Morton, CEO Zurich Global Ventures. “I also want to extend my sincere thanks to David Fike for his outstanding leadership in his decade at Zurich. I wish him all the best in his retirement.”

On his appointment, Jeff shared: “It’s an honor to lead Zurich Cover-More at such a pivotal time. I’m grateful to David for his guidance and partnership during our transition. I look forward to working with our talented global team to deliver innovative, customer-focused solutions and to strengthen our position as a trusted partner in travel insurance and assistance.”

In addition, Emily Yoo, currently Transformation Director at Zurich Cover-More, has been appointed Head of Operations & Transformation, Zurich Cover-More. In this newly created role, she will lead the integration of Travel Guard into Zurich as well as lead operations, claims, and technology for Zurich Cover-More.

Both Jeff Rutledge and Emily Yoo will report to Cara Morton.