Digital insurtech provider blip small business insurance is proud to announce a new partnership with SelectaDNA, the UK’s leading forensic DNA marking company, to help protect tradespeople in the UK from tool theft. Here are the details;
To mark the launch, SelectaDNA and blip hosted a free tool-marking event on 2nd June in Watford. blip donated the SelectaDNA kits to attending tradespeople, enabling them to mark their tools and learn practical steps to safeguard their equipment. The event also featured prominent tool theft campaigners, including Shoaib Awan (The Gas Expert), Steve Baker (Owner of SB Multitrade), and representatives from Stolen Tools UK, appearing alongside blip to raise awareness and drive action against the tool theft epidemic.
Tool theft is devastating the lives and businesses of large numbers of UK tradespeople. With a tool stolen every 12 minutes, tool theft costs tradespeople £98 million in stolen equipment and £82 million in lost work in 2023 alone. For thousands of self-employed builders, electricians and plumbers, losing their tools means losing their ability to earn a living.
blip is partnering with SelectaDNA to support and protect small business owners for whom their tools and equipment are their livelihoods. SelectaDNA kits use advanced forensic marking technology to mark and trace tools and equipment, making them far less attractive to thieves and much easier to recover if stolen.
blip does offer business equipment and tools cover which protects against damage or theft, whether at business premises, customers premises or while working remotely, and aims to pay out claims within 24 hours to help get tradespeople back on the tools fast. blip customers can now receive 15% discount on SelectaDNA Tool & Equipment Kits.
James Brown, MD Selectamark, says:
“We are delighted to partner with blip to better protect tradespeople from the tool theft epidemic. We are campaigning to raise awareness and offer tailored solutions that support tradespeople in recovering stolen tools and getting back to work quickly. We fully support blip’s mission to also protect tradespeople from future tool theft.”
Gary Ross, Founder & CEO blip, says:
Working with SelectaDNA shows the power of modern technology in tackling an age-old problem. We’ve been engaging with tradespeople to share practical ways to better protect their tools—whether through SelectaDNA’s forensic marking kits or blip cover that aims to pay out theft claims within 24 hours. Our aim is to offer the best price possible, so tradespeople can invest in what matters most: their business. Partnerships like this let us deliver tangible value and peace of mind to our policyholders.
Police forces nationwide are recognising the importance of SelectaDNA and blip’s innovative solutions to help them return stolen items back to their owners and get tradespeople back to work fast, this also reduces the amount they must keep in storage units. As a specialist small business insurance provider, blip offers coverage explicitly designed to protect tradespeople from tool theft. Together with blip and SelectaDNA, tradespeople can now better protect their tools and their livelihoods.

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