The latest update from Sun Life Singapore;
Sun Life Assurance Company of Canada Singapore Branch (“Sun Life Singapore”), a branch of an established global financial services organisation (“Sun Life”), today announces the launch of its first Social Impact Report, titled Making Lives Brighter.
The report represents a significant milestone in the company’s commitment to creating a healthier and brighter future for everyone, while setting the stage for an expanded suite of social impact initiatives planned for 2025 and beyond.
The Making Lives Brighter report details Sun Life Singapore’s philanthropic achievements in 2024, particularly in Diabetes prevention, mental wellness, and active living, through close collaboration with a range of social agency partners. It also spotlights the company’s two key enablers of social impact – the “Life is Brighter” charity fund and the Sun Life Singapore Philanthropic Pledge.
Christopher Albrecht, Chief Executive Officer, Sun Life Singapore, said: “We are incredibly proud to launch our inaugural Social Impact Report, which provides a snapshot of our community efforts so far. This gives us a benchmark that helps us track our progress to ensure our philanthropic efforts continue to yield tangible results.
“We believe our communities should grow alongside our business and flourish together. Since establishing our office in Singapore in 2020, we have contributed over S$1.2 million to local philanthropic initiatives till end 2024. In 2025, we are specifically expanding our philanthropic focus to include programmes that strengthen financial literacy and resilience. Through these efforts to-date, alongside our ongoing work in Diabetes prevention and mental wellness, we aim to support more than 42,000 beneficiaries to live healthier lives.”
Building on the momentum outlined in the Making Lives Brighter report, Sun Life Singapore will strengthen and broaden its efforts in 2025 and beyond, reflecting the company’s growing commitment to protecting and uplifting communities.
Expanding the Sun Life Singapore Philanthropic Pledge
Sun Life Singapore remains committed to its innovation focus in redefining how insurance can give back. Launched in 2023 in partnership with Community Chest, the Sun Life Singapore Philanthropic Pledge was the first in the local life insurance market to embed upfront philanthropic giving within a life insurance product. With each purchase of selected SunBrilliance insurance products, Sun Life Singapore donates 0.5% of the premiums received, with a cap of US$20,000 per policy, to charity.
Since its inception, the Pledge has grown in scope. Initially launched with SunBrilliance Indexed Universal Life, it was extended to SunBrilliance Whole Life in 2024, and most recently to SunBrilliance Indexed Universal Life II in June 2025. This will enable the company to generate more donations to empower beneficiaries in need in the immediate term.
View the full report here
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