The latest from Everywhen for you;
Earlier this year, Ardonagh Advisory, one of the UK’s leading insurance advisory platforms, rebranded to Everywhen, marking the start of a new chapter for the business and its family of specialist brands. Everywhen replaced Ardonagh Advisory as the name of The Ardonagh Group’s UK SME platform in May and this week its general insurance businesses officially begin trading under the brand.
A network of more than 35 trusted names including Towergate, Ethos Broking and Berkeley Alexander unite under one unified identity, representing more than £2 billion Gross Written Premium, half a million customers and decades of history delivering local expertise across a wide range of sectors.
The rebrand reflects the platform’s evolution and shared ambition to create a simpler, stronger, and more connected future for clients, partners, and colleagues across the UK.
Rob Worrell, CEO of Everywhen, said: “Everywhen marks the culmination of years of growth and collaboration across our platform. It symbolises a single, confident identity that reflects who we are today and who we’re becoming. “Our new brand represents the same people, expertise, and passion our clients know and trust, now brought together under one name that speaks to our purpose: to be there for our clients, every time and everywhere – Everywhen.”
The rebrand follows a period of significant transformation and investment across Everywhen. Over the past several years, the business has strengthened its position as one of the UK’s most respected insurance advisory platforms, combining local expertise with the scale and capability of a national network.
Rob Worrell added: “We’ve taken the time to reframe what really matters, consolidate our brand values and ensure we understand the everyday realities of our clients, brokers and partners in today’s economy. This launch is about clarity and confidence, bringing our clients and people together under one clear and inspiring identity.”
The new Everywhen brand will be rolled out across offices, digital channels, and client communications from 17 November, supported by a new visual identity and campaign that highlights the power of expertise, relationships, and presence.

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