iA is working with Empathy in Canada, here’s the word;
iA Financial Group, one of Canada’s largest life insurers and a leader in wealth management, is proud to announce a strategic partnership with Empathy, the technology company transforming how families navigate life’s most difficult moments. Beginning in Spring 2026, Canadian beneficiaries of iA’s Individual Life products will gain access to Empathy’s award-winning Loss Support solution—an innovative blend of advanced technology and human-first care designed to provide emotional, logistical, and administrative assistance during bereavement.
“At iA, every decision starts with the client. This partnership reinforces our belief that insurance is more than financial protection—it’s about standing beside families when they need it most. By combining cutting-edge technology with deeply human care, we offer beneficiaries not only guidance but genuine compassion during one of life’s hardest experiences,” said Renée Laflamme, Executive Vice-President, Individual Insurance, Savings and Retirement.
What Families Can Expect
Through this collaboration, iA beneficiaries will benefit from:
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Dedicated Care Managers offering one-on-one guidance and emotional support
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Step-by-step plans for funeral arrangements, estate administration, taxes, and more
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Practical tools to close accounts, prevent fraud, and organize essential paperwork
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Comprehensive grief resources, including expert audio guides, articles, and meditations
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Multi-channel access via app, web, email, or phone—ensuring help is always within reach
Empathy’s approach is rooted in real-life impact: According to the company, families using its services report saving an average of 189 hours and significantly reducing stress during one of life’s most challenging times.
A Shared Vision for Compassionate Innovation
“iA’s commitment to meeting families with genuine care at their most vulnerable moments aligns deeply with what drives us at Empathy,” said Ron Gura, Co-Founder & CEO of Empathy. “Navigating loss is overwhelming—emotionally, logistically, and financially. Together, we ensure people have a clear path forward, a dedicated human by their side, and the tools they need to feel supported every step of the way.”
This initiative positions iA as an industry leader, redefining bereavement support to go far beyond financial benefits. By offering comprehensive care that combines compassion, innovation, and practical assistance, iA ensures every family experiences trust, understanding, and peace of mind.
iA is committed to sustainability and believe supporting physical, mental, and financial health helps families thrive now and fosters long-term resilience.
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