The latest marketing move from Go.Compare. Guess we’ve seen the last of the opera singer now. Here’s the word;
Go.Compare has joined forces with football icon Ian Wright to celebrate its brand new Now That’s Savvy campaign, launching nationwide today.
Known for his infectious energy, warmth and broad national appeal, Ian Wright fronts the new advertising campaign as Go.Compare’s “face of savviness”, as he salutes the UK general public for their savvy decisions.
From taking the utmost care of their cars and protecting their prized pooches to grabbing themselves £50 off hotels and flights, people across the UK know that small changes can make a big difference and are making smart moves every day with Go.Compare.
And there’s even more for customers to feel good about this year. Go.Compare has unveiled Go.Getaway, a brand-new reward scheme, which gives customers £50 towards their next trip when they take out an eligible car or home insurance policy through the site. After buying a policy, customers can choose either £50 off a flight (via Opodo) or £50 off a hotel booking (using Travel Credits).* It’s designed to add a little extra joy – and a little extra savvy – to everyday life. Full terms and conditions can be found here.
Now That’s Savvy builds on Go.Compare’s refreshed brand platform, continuing its mission to help UK consumers make smarter financial decisions.
Ian Wright said of the collaboration: “I’m really happy to be involved with a brand that really thinks about their customers and how to give them a great experience, as well as supports grassroots sports in their local communities. The whole campaign is about being savvy and that’s an amazing skill to have, now more than ever, and something I wanted to help celebrate in a fun way.”
Since 2007, Go.Compare has helped millions of people take control of their finances by making confident, informed decisions about insurance and other essential services. ‘Now That’s Savvy’ marks the next step in that mission, bringing even more value to customers while shining a spotlight on the pride that comes from finding a great deal.
Josh Tumbridge, Head of Brand and Campaigns at Go.Compare, said:
“‘Now That’s Savvy’ champions something we want all Go.Compare customers to feel: pride in finding a great deal. Ian Wright brings that spirit to life perfectly as he celebrates the ways customers up and down the country are making smart choices with Go.Compare. And with Go.Getaway, we’re adding another layer of value for customers who choose to shop around with us – a bonus saving on their next trip away.”
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