One of the trends this year could be the emergence of on-demand car insurance, although the demise of rideshares like Zipcar could throw that idea into reverse. That said, younger drivers will always want cover for weekends or day trips using their parents’ vehicles, rather than shell out 3K insuring their own 12 year old banger.
Here’s the word;
Toyota Insurance Services UK has partnered with Cuvva, the UK’s leading app-based digital insurer, to launch Toyota Short-Term Insurance by Cuvva, a flexible, digital-first insurance solution designed to meet modern customer expectations for speed, convenience and reliability.
The launch comes at a time when drivers increasingly expect instant, app-based services at key ownership moments, challenging traditional annual-only insurance models.
The product offers fully comprehensive cover from one hour up to 28 days, enabling Toyota and Lexus customers to activate insurance in minutes via Cuvva’s mobile app, in just a few taps. It supports drivers at key moments in the ownership journey, including vehicle handovers, temporary cover requirements and short gaps between annual policies. For example, a customer collecting a new vehicle can activate comprehensive cover in minutes, without paperwork, and drive away with confidence.
By combining Cuvva’s innovative insurance app with Toyota’s trusted insurance expertise, the solution delivers a seamless customer experience while reinforcing confidence in Toyota-backed insurance across the broader network. The proposition complements the wider Toyota ownership experience, supporting consistent service standards while keeping insurance simple and accessible for customers.
Commenting on the partnership, Jason Milton, CEO at Toyota Insurance Services UK, said:
“At Toyota Insurance Services, our ambition is to support customers throughout every stage of their mobility journey, not just at the point of purchase. People’s needs change over time, and our role is to provide protection that evolves with them. Partnering with Cuvva enables us to combine Toyota’s long-standing reputation for trust and reliability with flexible, app-based short-term insurance that fits modern lifestyles. Together, we’re making it easier for customers to stay protected in everyday moments, creating a more seamless ownership and usership experience; providing confidence and peace of mind whenever, however and for as long as mobility is part of their lives.”
Freddy Macnamara, CEO at Cuvva, added:
“From working closely with car manufacturers and dealers across the UK, it’s clear that short-term insurance can make car ownership far easier by supporting drivers at moments of change. Whether they’re test driving a new car, borrowing one for a short time, or need cover that sits outside a traditional annual policy, it gives customers the time and flexibility to choose the right long-term cover without having to rush into a decision. Working with a brand of Toyota’s standing creates a fantastic opportunity to enhance the insurance experience for customers, so they can focus on enjoying their car from day one.”
The partnership underscores Toyota Insurance Services’ focus on innovation that supports customers throughout the ownership experience. By offering solutions that are relevant at different points in a customer’s driving lifecycle, Toyota Insurance Services is broadening access to Toyota-backed insurance while maintaining consistent standards of protection across both short-term and annual cover.
Toyota Short-Term Insurance by Cuvva is available for eligible Toyota and Lexus vehicles.
Click here to learn more about the product Toyota Short-Term Insurance by Cuvva
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