Yes 80s pop legend Martin Kemp is now working with SunLife, here’s the word;
Over 50s expert SunLife has appointed musician, actor, DJ, and broadcaster Martin Kemp as its new brand ambassador. Kemp will support the brand platform that launched in 2025, which focuses on everyday confidence under the strapline ‘A little confidence goes a long way’.
The appointment reflects SunLife’s purpose to help people over 50 feel confident about their financial future, enabling them to live life on their own terms.
A devoted father who works closely alongside his children, he has spoken candidly about planning for later life and the importance of getting your affairs in order. These conversations are at the heart of SunLife’s mission.
Having faced a serious health scare earlier in his life, Kemp knows first-hand how quickly priorities can shift and why thinking ahead matters. That lived experience gives his role as ambassador a clear purpose.
Commenting on the partnership, Martin Kemp said: “Dealing with a health scare changes you, you start thinking differently about the people you love and what you want to put in place for them. That’s exactly what SunLife is about – giving people the confidence to make good choices for themselves and their families, and I’m proud to be working with them.”
Mark Screeton, CEO at SunLife, added: “Our purpose is to give people the tools to live more confidently, to make the right choices for themselves and their families, and to feel secure about the future. Martin is someone who embodies that. As a down to earth, family man, it’s clear that he knows what it means to take care of the people you love. His personal story makes him exactly the right person to bring that purpose to life.”
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