It adds an extra layer to the app, here’s the word;
Simply Business, a digital insurance broker that serves small businesses and landlords, today announced the launch of the UK’s first business insurance app in ChatGPT. The company separately announced the launch of a US version of the app.
The new application safely connects ChatGPT to the Simply Business indicative pricing functionality, ensuring security, privacy and reliability. Small business owners can immediately receive an indicative price by providing just four pieces of information – trade, annual turnover, years in business and UK postcode. They are then directed to the Simply Business website to complete the full quote process and securely purchase a policy.
The launch builds on the company’s global technology strategy to leverage AI to simplify the insurance-buying process for entrepreneurs. In October 2025, the company introduced a hyper-personalised AI-powered advisor in the US, designed to make the insurance-buying process faster, clearer and more intuitive.
The Simply Business app is available on the App Directory within ChatGPT and may appear as a recommendation when users ask questions related to business risk and insurance.
David Summers, Group CEO at Simply Business, said: ‘In 2005, we set out to change the way small businesses purchase insurance. More than two decades later, we have over 1 million customers worldwide and we are continuing to evolve our capabilities to simplify the way they research and buy insurance. Launching this insurance app in the UK and the US for small businesses in ChatGPT is our latest step in meeting our customers where they are and making the insurance-buying process an easier, better and fairer experience for them.’
Dana Edwards, Group CTO at Simply Business, added: ‘Small business owners are already using platforms like ChatGPT to research, plan and make decisions. By safely bringing insurance pricing into that environment, we’re removing one more barrier between them and the coverage they need. We designed the app with the safeguards that customers have come to expect – this kind of rapid, responsible innovation is precisely what our global technology platform is built for.’
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