The latest financials from Sun Life Hong Kong are very positive;
Sun Life Hong Kong Limited achieved outstanding business results in 2025, driven by its multi-channel distribution strategy, according to the latest provisional statistics of the Insurance Authority on long-term insurance business in Hong Kong. The company’s Annualized Premium Equivalent (APE) for full-year new business reached a record HK$11.8 billion, up 46% year-on-year and setting a new all-time high. This achievement places Sun Life Hong Kong among the top five non‑bank insurers in the industry.
All major distribution channels delivered strong performance in Q4, with notable growth recorded across broker, agency and bancassurance channels.
- Broker channel: New business APE surged 144% year-on-year, once again ranking No. 1 in the market
- Agency channel: New business APE increased by 50% year-on-year, outperforming overall industry growth (12%) over the same period
- Bancassurance channel: New business APE rose by 53% year-on-year
- Average premium size ranked among the top three in the market*, demonstrating the strong appeal of its products among high-net-worth Clients
Clement Lam, Chief Executive Officer, Sun Life Hong Kong Limited, said: “2025 was a landmark year for Sun Life Hong Kong. Building on the strong momentum of the previous year, we delivered remarkable results across all three major distribution channels — broker, agency and bancassurance – with full-year new business APE exceeding HK$10 billion for the first time. Our broker channel has once again secured the No.1 position in the market. These results reflect the strength of our multi-channel strategy, the discipline of our execution, and the dedication of our teams.”
“I sincerely thank our Clients and business partners for their trust in Sun Life Hong Kong. Looking ahead, we will continue to put Clients at the center of everything we do. We will further enhance our product and service offerings to better address their evolving financial planning and protection needs, while refining our business strategies, particularly the high-net-worth market. We will accelerate our digital transformation and the application of AI to optimize the Client experience, and advance insurtech capabilities to deliver more personalized protection solutions that support long-term financial security and healthier living.”
Supported by the company’s strong financial strength, resilience and long‑term growth trajectory, Sun Life Hong Kong was recently upgraded its financial strength and issuer credit ratings to “AA” from “AA-”, with a stable outlook by S&P Global Ratings. The rating highlighted Sun Life Hong Kong’s strategic importance as a core group subsidiary.
Source: Provisional Hong Kong long-term insurance business statistics for January to December 2025, provided by the Hong Kong Insurance Authority.
*Includes only major non-bank insurers in the market.
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