The latest partnership news from Simply Business;
Simply Business, one of the UK’s largest insurance providers for small businesses, today announces a new partnership with general insurer, Allianz UK. The latest addition to the digital broker’s panel of insurers, the partnership expands Simply Business’s insurance offering for its small and micro business customers.
Allianz UK, part of Allianz Group, one of the world’s leading insurers and asset managers will offer a number of products via Simply Business’s platform – including product liability, employers’ liability, and tools cover – with the aim of further expanding the partnership later this year. SMEs will now be able to choose from up to 22 brands across the digital broker’s panel of leading insurers.
Underpinned by its unique technology platform and commitment to putting customers at the heart of all decisions, Simply Business celebrated its 20th anniversary in 2025. The digital broker now offers insurance to nearly one million small business and landlord customers in the UK, across more than 1,500 different trades and professions.
Julie Fisher, UK CEO at Simply Business, said “We’re delighted to announce our partnership with Allianz – this partnership continues our commitment to delivering simplicity, choice, and value to small business owners when researching and buying insurance.
“We know that running a small business takes an equal dose of pioneering spirit and hard work – and for over 20 years we’ve been on a mission to make the insurance experience as simple and fair as possible for this community by harnessing the power of data and technology.
“Partnering with a leading insurer like Allianz – who share our passion for the audience and bring a wealth of experience offering products that meet their needs – only strengthens our offering. We’re pleased that our SME customers can now access their products via our panel of up to 22 insurance brands.”
Eibhlin Swan, Director of Digital Trading, Allianz UK commented: “Small businesses need insurance that’s easy to buy, flexible, and built around the realities of running a business. Partnering with Simply Business allows us to bring Allianz’s expertise and breadth of cover to a digital platform that is already doing a great job of putting customers first. Together, we’re making it simpler for SMEs to access protection that meets their needs as they grow and evolve.”

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