It’s always great to be recognised;
ALA Insurance is a family-owned company, founded in 2005. The company was honoured in the Small Organisation category thanks to their dedication to an unwavering workplace culture and commitment to staff care, trust, and collaboration.
ALA scored “Excellent” in all award categories, consistently above the industry and global averages.
Simon England, founder and Managing Director of ALA, said, “I couldn’t be happier to be honoured by The Sunday Times for the second year in a row. Since Debra and I founded ALA, a positive and caring staff and customer culture has been a key foundation to the business.”
“Insurance can be an overwhelming and confusing industry. But we’ve remained focused on honesty, integrity and clarity, making our staff and customers feel valued.”
Happy staff translates into top-quality customer service, leading to ALA’s impressive 4.9-star Trustpilot rating from over 22,000 verified reviews, an industry best.
The Sunday Times Best Places to Work celebrates organisations with the happiest workforce based on real staff opinions. Employees are surveyed anonymously, giving feedback across key drivers of workplace satisfaction areas. These include reward and recognition, information sharing, empowerment, pride, job satisfaction and wellbeing.
The data is analysed against national benchmarks to determine whether the organisation qualifies for inclusion on the Best Places to Work list.
Ultimately, the process is not solely about achieving an award. It is about creating a culture where employees feel valued, heard, and motivated, and using measurable insight to build a stronger, more engaged workplace.

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