The latest from Defaqto, following their announcement at the BIBA 2026 event recently;
Defaqto has officially launched the new branding for its Market Pricing business, marking the next stage in the integration of Pearson Ham’s market pricing capabilities into the Defaqto business.
The new Defaqto Market Pricing branding was unveiled publicly for the first time at the BIBA Conference 2026, where Defaqto was a sponsor and showcased the new identity across its exhibition presence. The launch follows Defaqto’s acquisition of Pearson Ham Group’s market pricing business earlier this year, strengthening Defaqto’s position as a leading provider of insurance product intelligence, pricing insight and data-driven technology solutions to the UK insurance market.
The business, now operating as Defaqto Market Pricing, will continue to provide insurers with comprehensive competitor pricing intelligence and market insight across personal lines insurance, while benefiting from closer alignment with Defaqto’s broader data, ratings and technology capabilities. The newly launched Defaqto Market Pricing website is now live, providing insurers with access to information on the business’s pricing intelligence solutions and strategic market insight capabilities.
Alex Gibson, Marketing Director at Defaqto, said:
“Bringing the Market Pricing business under the Defaqto brand represents an important milestone in the evolution of the firm and reflects the strength of the combined proposition we are building for the insurance market.
“Pearson Ham built an exceptionally respected market pricing capability with deep expertise, rich data assets and longstanding insurer relationships. By aligning the business with the Defaqto brand, we are creating a clearer and more unified proposition for insurers seeking trusted insight, pricing intelligence and data-driven decision making.
“The response at BIBA was extremely positive and demonstrated the strong market appetite for more connected product, pricing and value intelligence.”
Stephen Kennedy, Managing Director of Defaqto Market Pricing, added:
“The launch of Defaqto Market Pricing is about building on the strong foundations and reputation the team has already established in the market, while creating exciting opportunities for future growth and innovation.
“Our clients will continue working with the same expert team and benefiting from the same high-quality market intelligence capabilities, now enhanced through closer integration with Defaqto’s broader data and technology ecosystem.
“Launching the new brand at BIBA gave us the perfect opportunity to introduce the new identity directly to the market and demonstrate our ambitions for the future.”
Defaqto acquired the Pearson Ham Group market pricing business in January 2026 as part of Fintel’s strategy to strengthen its Software & Data division and expand its proprietary data and intelligence capabilities within the UK financial services sector.
For more information visit: https://www.defaqto.com/solutions/market-pricing-intelligence
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