Partnerships: Which? Teams Up With MoneySuperMarket

The latest partnership news from Which? and MoneySuperMarket for you;

Which?, the UK’s consumer champion, has announced a major new partnership with MoneySuperMarket to transform its insurance comparison services. Launching on 14 July, 2026, the new service marks an important change to how all consumers can be empowered to find the cover that is right for them.

The partnership covers home, car, van and travel insurance and represents an evolution in how Which? supports consumers. By collaborating with a respected industry leader, Which? can introduce its trusted and rigorous analysis and advice directly into the purchasing journey of the consumer, providing further additional information to help consumers make more informed decisions about their insurance.

The co-branded platform will seamlessly weave Which?’s independent, trusted research into the heart of the buying decision:

• Which? customer scores and endorsements (where awarded) will display directly on user results cards.

• Users can dynamically sort insurance results based on independent Which? Scores and can filter by Which? Recommended Providers or Best Buys.

• Results cards will feature expandable sections containing additional Which? policy details.

The partnership comes at a time of high consumer demand for reliable insurance guidance. By giving consumers direct access to rigorous analysis and advice as part of the insurance purchasing journey, this partnership will empower consumers to choose insurance that will work for them when they need it most.

Phil Amy, Commercial Director at Which?, said:

“MoneySuperMarket was selected following an extensive review, offering an exciting, forward-thinking technological roadmap aligned with the future direction of Which? and our mission to champion UK consumers.

“By embedding our rigorous research and customer insights right at the point of purchase, we are addressing a critical market gap and empowering consumers to make better choices. It is hard for consumers to know which providers are the most trustworthy, let alone which policy is best for them. Giving them the information we are now providing is a huge step in the right direction towards consumers getting the peace of mind and confidence they deserve when it comes to insurance.”

Sara Newell, Commercial Director at MoneySuperMarket, which is part of MONY Group, said:

“We’re delighted to partner with Which? to bring consumers an even more trusted way to compare and buy car, home, van and travel insurance. For more than three decades, MoneySuperMarket has been committed to helping households save money. By combining our market-leading technology with Which?’s rigorous analysis and advice we’re giving customers access to a tailored, seamless experience that helps them feel confident they’re getting a great deal.”