TH March Launches New Jewellery Insurance TV Ad Campaign

The latest from TH March for you;

Independent, employee-owned specialist insurance broker TH March has launched a new national TV campaign aimed at raising consumer awareness of specialist jewellery and watch insurance.

The 30-second campaign, Protect what chance can’t, will air on ITVX, alongside targeted placements through Sky AdSmart. It will also be supported through organic and paid social media activity. The campaign is designed to reach consumers who own valuable jewellery, engagement rings, inherited pieces and luxury watches, encouraging them to consider specialist insurance as part of owning something valuable.

At the centre of the campaign is the message: “You’re not always this lucky. TH March. Protect what chance can’t.”

The campaign takes a cinematic approach to the unpredictability of life, highlighting the risks that can surround valuable jewellery and watches before encouraging consumers to seek specialist protection. For TH March, the campaign represents an important step in building wider consumer awareness of its specialist insurance proposition, while also supporting its long-standing relationships with the jewellery and watch trade.

Simon Dawe, Managing Director at TH March, said:

“We’re really excited to see this campaign come to life. At its heart, it’s based on something very simple: sometimes you’re lucky and sometimes you’re not. We wanted to turn that universal truth into a memorable reason to think about protection.

“‘Protect what chance can’t’ captures the role we play. When something is valuable or has real meaning to you, you shouldn’t have to leave its protection to luck. Specialist insurance gives people confidence that the things they value are properly protected.

“It’s also an important moment for TH March. We have an incredible heritage stretching back to 1887, but we’re an ambitious business with our eyes firmly on the future. Being independent and employee-owned gives us a real sense of ownership in that future, and this campaign reflects that confidence.”