The latest partnership news from PremFina and boom;
PremFina is pleased to announce a new long-term partnership with boom, the digital insurance brand operated by Abacai Technologies Limited, part of the wider Abacai group.
This new partnership brings together two technology-led businesses with a shared focus on delivering simple, transparent and customer-focused insurance experiences.
Through a direct integration with PremFina’s technology platform, boom customers will benefit from a seamless premium finance journey designed to make paying for insurance more flexible and convenient. The partnership supports boom’s continued growth ambitions while ensuring customers have access to straightforward and flexible payment options.
After considering the market and reviewing the options available, boom selected PremFina based on its technology proposition, service-led approach and ability to support the evolving needs of a fast-growing digital insurance business. The partnership represents an important strategic milestone for both organisations and establishes a framework for long-term collaboration and innovation.
Laura Sweetman, Chief Product & Revenue Officer at PremFina, comments: “We are delighted to be partnering with boom and supporting the next phase of its growth journey.
“As a business, we have invested heavily in technology, automation and integration capabilities, so partnering with a digital-first brand like boom is an excellent fit. We look forward to working closely together to deliver a seamless premium finance experience for customers and to supporting the business as it continues to grow.”
Mike McGrail, Head of Product, Abacai, comments: “Premium finance is an important part of our customer proposition and selecting the right partner was a key decision for our business.
“PremFina demonstrated a strong understanding of our requirements, an excellent technology platform and a collaborative approach that aligns well with our ambitions.
“We look forward to working together and allowing our customers to benefit from the partnership.”
The agreement further strengthens PremFina’s position as a leading provider of premium finance solutions to UK insurance brokers, MGAs and digital insurance businesses. It also continues the company’s momentum in securing long-term strategic partnerships with innovative, technology-led organisations across the insurance sector.
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