No Picture
Insurance & Reinsurance

Referral fees – cash in while you can

Understandably the insurance industry reacted negatively to the news, but in the end cold, hard cash did the talking some days later. on 31st May, stock market analyst Collins Stewart was bullish about the prospects of FTSE 100 darling Admiral Insurance precisely because of the LSB’s protectionist stance. Referral fees are to continue and Admiral will carry on earning a tidy sum from them; a fact that won’t have gone unnoticed by the many pension funds with holdings in the motor insurer. […]

No Picture
Insurance & Reinsurance

Conference liveblogging; create drama and collect followers

The essential truth about conferences is that unless you are watching them live, they will pass you by. The liveblogging approach gives readers a sense of what’s being said without any of the preamble of video, nor the long winded prose of a full blown article. Event organisers can maximise their content without giving away the crown jewels, and with the appropriate #hashtags, you’ll get retweets and replies that build the conversation around the conference brand. […]