For those working across insurance product marketing, it’s good to know how the website cookie thing is going, plus consider the impact of AI and automated customer comms. Here, Peter Ibarra, (below) head of adtech […]
Anyone in insurance knows about compliance and record keeping – it’s boring yes, but crucial in a highly regulated market. Recording chats during the claims process is especially important and can save hours of time […]
Data is boring right? All those emails, customer records, the endless admin updating addresses, changing occupations and other details. What a chore. Well on the upside, there’s marketing gold in all that data, because the […]
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