This piece is by Anna Brooke, UX Strategist at Graphite Digital. Health insurers have long recognised the link between positive lifestyle choices and long-term health outcomes. Many already incentivise customers to make healthier decisions — […]
This article is by Rory Yates, Global Strategic Lead, EIS For people that work in insurance, most of whom genuinely want to provide the very best service possible to their customers, the headline might seem […]
This piece is by Matthew Lehman, Industry Principal, Financial Services, RingCentral. The rules of engagement between customers and insurers have changed. Customers expect more, from fast claims to a seamless digital experience. Failure to meet […]
APIs are fantastic tools for insurance brands, offering flexibility when it comes to building products, keeping systems running smoothly and dealing with issues. It’s important to keep your teams on the same page when it […]
This post is by Simon Fenn from Pancentric Digital and it looks at how easy it can be for leadership teams and C Suite execs to lose touch with people within a business, or at […]
Comms really matter and can really affect your renewal ratio. That means spending more cash on marketing and ads to win new customers. So yep, it makes sense to streamline and aim high when it […]
This piece is by Nicky Hjerpe, Head of Product Marketing at Netcall and it looks at how insurers can improve the customer experience. Which technologies should UK insurers focus on – to get the greatest […]
For those working across insurance product marketing, it’s good to know how the website cookie thing is going, plus consider the impact of AI and automated customer comms. Here, Peter Ibarra, (below) head of adtech […]
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