News

Could New Google Smart Footwear Track Lifestyle & Fall Risks for Insurers?

Google is reportedly taking another step in the Wearables market, via its health division Verily. According to tech media sources Google is designing footwear embedded with sensors that can tell how much the user weighs […]

Life/Health/Critical illness

CACI Report on Health Insurance Identifies Online Opportunities

The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI.   CACI’s newly launched Digital Marketing Scorecard, The […]

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Insurance Brokers

Bike insurer Bennetts claims 9% penetration with own social network

Specialist motorcycle insurance broker Bennetts has been praised by Google for its success in using social networks to drive customer interaction. The company, which manages a presence on all the usual open networks and has […]