insurance marketing

Customers Want to Hear More From Insurers, But Make That Info Useful

Insurers are overlooking an opportunity to build brand retention and loyalty by not connecting more extensively with their customers and prospects, a new survey by Collinson, a global leader in customer benefits and loyalty, has […]

HR & Employment

Make Your Employees Feel Part of Something Bigger Than Themselves

Building loyalty in a company is a tricky business. It often takes more than dress-down Fridays, free donuts and table tennis to motivate employees, build a nice work-life balance – and make them feel good […]

Insurance Regulation

FCA Report on Insurance Pricing – Where is The Loyalty Bonus?

The FCA has today published the interim report of its market study into the pricing of home and motor insurance. The FCA found that competition is not working well for all consumers in these markets. It sets out […]

Insurance Regulation

Loyalty Penalty: Call for Automatic Switch to Best Deal for Policyholders

The Financial Services Consumer Panel has today published new research which looks at the potential detriment for consumers of being trapped in poorly performing financial services products. The research shows that the costs of remaining in such […]

News

End of Loyalty Penalty Doesn’t Mean End of Switching, Says Go Compare

As the government seeks to end the high premiums charged for loyalty on car or home insurance, which hits customers who prefer not to shop around every year, Go Compare sees life in the comparison […]

Insurance Regulation

FCA Reaction to Loyalty Penalty Super Complaint

Christopher Woolard, Executive Director of Strategy and Competition at the FCA, commented: “Before the CMA published its supercomplaint response last year, we had already begun work in the mortgages, cash savings and general insurance markets. […]

News

Is It The End for the Annual Car Insurance Search & Switch Festival?

Today, the government has announced that firms that overcharge loyal customers could be hit with direct fines under new plans being unveiled this morning by the Government. The move will help tackle the loyalty penalty and practices […]

News

35% of Consumers Feel No Loyalty to Their Insurance Company

More than a third of UK consumers (35%) feel no loyalty to their insurance provider, according to a new report into consumer attitudes published by customer engagement, loyalty and lifetime optimisation specialist ELLO Media. As a result, more than one […]