Broker Update: Stories Via Social Can Be a Powerful Marketing Tool
Selling insurance isn’t easy because shopping around, filling in forms and getting cover for your car, home or life isn’t as exciting as buying something shiny [...]
marketing
Broker: SJL Founder Simon Lancaster Awards 2K Each to Eight Start-Ups
Simon Lancaster, CEO and founder of global insurance broker SJL Insurance, has marked the launch of his SJL Foundation by rewarding eight of the UK’s most exciting [...]
Industry Moves: Allianz Appoints New Head of Marketing
Allianz Partners UK has appointed James Libor to Head of Marketing as the company focuses on escalating its customer centric digital marketing activities. Working within [...]
Survey Finds Free Excess is a Powerful Sweetener for Consumers
Free excess insurance is a potential winner in the giveaways battle among price comparison websites but delivering the best price and cover is still vital, new research from [...]
Broker: Lancaster Continues Support for NEC Classic Motor Show
If you have a reputation within a niche insurance sector, like classic cars or motorcycles, then it makes sense to sponsor events and meet enthusiasts on the ground. Training [...]
Survey Finds Insurers Are Rated Below Average for Customer Service
Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital [...]
There’s More to Insurance Marketing Than Meerkats. Be Like Budsy.
Here’s some news from Singapore, where Budget Direct Insurance, are launching a new marketing initiative that aims to clearly communicate the brand as the best [...]
Opinion: Can Insurers Compete in a World Defined by Facebook, Uber & Amazon?
In this latest Opinion piece, Johanna Von Geyr, Partner and EMEA Lead Insurance at ISG, looks at how insurers and brokers alike can compete for business in a world of [...]