News

Shepherds Friendly Celebrates 200 Years in Business

It’s a landmark year for Shepherds Friendly; Shepherds Friendly has reactivated the highly successful Mutual Moments advertising series it ran last year to incorporate its own bicentennial celebrations. The campaign focuses on Shepherds Friendly’s commitment […]

Opinion

If Insurance Wants to Escape Commoditisation, it Needs to Enter the Conversation

This piece is by Conrad Persons, CEO, Grey London Here’s a question: when was the last time you heard anyone talk about insurance? Not a one-off complaint about their annual renewal price or a lost […]

Business

Mastering Product Launches With UK Video Strategies

Launching a product is more than announcing it’s available. You need to capture attention, explain its value, and inspire trust. Video gives you the best chance to do that because it combines visuals, sound, and […]

Global insurance trends

Aon Agrees Sponsorship Deal With Scuderia Ferrari

It’s a high profile sponsor deal from Aon, potentially reaching a truly global audience; Aon plc (NYSE: AON), a leading global professional services firm, has announced it has signed a multi-year agreement to become an […]

Business

Leveraging Email Campaigns for Insurance Lead Generation

Let’s face it, breaking through to insurance prospects is harder than ever. Messages often get ignored, conversations stall, and good leads can easily slip away. That’s where a focused email campaign makes a difference.  When […]

UK Insurance Trends

Deals: Apply Digital Buys Ragnarok

Apply Digital, the digital transformation partner for global brands, has acquired personalization and MarTech agency Ragnarok for an undisclosed sum. Here are the details; The deal enhances Apply Digital’s customer engagement and omnichannel marketing capabilities, […]