UK Insurance Trends

Deals: Apply Digital Buys Ragnarok

Apply Digital, the digital transformation partner for global brands, has acquired personalization and MarTech agency Ragnarok for an undisclosed sum. Here are the details; The deal enhances Apply Digital’s customer engagement and omnichannel marketing capabilities, […]

Insurance Regulation

FCA Steps Up Action Against Misleading Financial Products Advertising

Get rich quick schemes are all over social media, often with a celeb picture plastered across the top. From crypto coins to drop shipping scams, carbon offsetting to fake insurance policies, the dodgy ads are […]

Insurance Regulation

Adclear Secures £510K in Pre-Seed Funding Round

Marketing for insurance brands can be tricky; from the language used, explaining T&Cs accurately, to interest rate APR details there are many ways to fall foul of the FCA when marketing your insurance services. This […]

News

Animal Friends Launches New Pet Insurance TV Ad Campaign

The word from Animal Friends, as they  launch a new TV ad campaign; Animal Friends Pet Insurance, firmly believes that pets are part of the family. That’s why the leading, multi-award winning, UK pet insurer, […]

Global insurance trends

New Report Looks at Demand For Warranty Insurance

The use of warranty & indemnity insurance (“W&I”) grew to record levels during the first half of 2024. Here are some details from HWF Partners; A comprehensive market study of European insurers by specialist transactional […]

News

Winners Announced by IMG For Insurance Marketing

The winners have been announced in the Insurance Marketing sector, here’s the word; On 7th November 2024, the Insurance Marketers Group (IMG) announced the winners of its 5th annual awards, including the first ever winner […]

InsureTech

Could Automated Marketing Work Better For Insurance Brands?

There are so many online channels and choices when it comes to online marketing now, that it can be hard for insurance brands to spread the word and identify which campaigns are actually delivering results. […]