there’s been a bit of a backlash to the publication of links to subscriber only content on linkedin groups recently and it’s hard not to wonder if publishers should reconsider using them as a marketing medium. Is it worth the potential online aggro? […]
The essential truth about conferences is that unless you are watching them live, they will pass you by. The liveblogging approach gives readers a sense of what’s being said without any of the preamble of video, nor the long winded prose of a full blown article. Event organisers can maximise their content without giving away the crown jewels, and with the appropriate #hashtags, you’ll get retweets and replies that build the conversation around the conference brand. […]
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