Marsh ditches Bluefin brand

Marsh, announced that its combined Jelf and Bluefin business in the UK will, from early 2018, begin rebranding as Jelf.

With almost 3,000 colleagues serving over 250,000 clients from 80 locations, the new Jelf will be one of the UK’s largest insurance brokers for mid-size and SME companies. The business will continue to be led by Phil Barton as CEO, reporting to Mark Weil, CEO of Marsh UK & Ireland.

Marsh acquired Jelf Group plc (Jelf) in 2015 and Bluefin Insurance Group Limited (Bluefin) in December 2016. Both firms share a rich heritage of being leading community brokers with an extensive, complementary network of regional offices across the UK.

“Throughout this year we have brought together Jelf and Bluefin under a single management team drawn from both firms, combined their branch networks and significantly expanded their risk management, insurance and employee benefits offering to clients,” said Mr Weil.

“We want to make sure that businesses of all sizes can benefit from the best possible advice. Building on the Jelf name – which has been synonymous with community broking for almost 30 years – gives us a well-known and highly-respected platform from which to help the SME and mid-size companies that drive Britain’s economy.”

Mr Barton added: “We are fortunate to have such a wide range of knowledge, skills and passion within our business. By drawing on the combined capabilities of Marsh, Jelf and Bluefin, we are now able to offer an unrivalled proposition and world class service for businesses and individuals across the UK.

While the combined SME business will be known as Jelf, the Bluefin name will continue to be used for several established Bluefin businesses, such as the Bluefin Network and Bluefin Sport.

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