Carole Nash, one of the UK’s leading providers of motorcycle and classic car insurance, and member of the Ardonagh Group, has teamed up with the price comparison platform, Quotezone.co.uk, to bring its car, van and home insurance products to a new group of web-savvy customers across the UK.
Founded in Altrincham in 1985, Carole Nash has grown to become one of the most highly regarded brands in the motorbike insurance market. However, the company now offers a wide range of other industry-leading insurance products too, including car insurance, home insurance and van insurance.
Quotezone.co.uk, meanwhile, was an early pioneer of online comparison technology for the car insurance industry, and has since expanded its offering to provide users with free price comparisons for a wide range of other insurance products, including home insurance, motorhome insurance and van insurance.
Headquartered in Belfast, Northern Ireland, the Quotezone.co.uk platform was launched by Seopa Ltd in 2005, and has since grown to become one of the UK’s leading insurance comparison websites, generating millions of quotes for its partners each year.
This new partnership agreement between the two brands will offer Quotezone.co.uk’s millions of users an opportunity to explore the value and benefits of taking out an insurance policy with Carole Nash.
Ian Donaldson, CEO at Carole Nash, said:
“We’re excited to be partnering with Quotezone on this venture and look forward to seeing the benefits of this alliance. This is another fantastic example of how we continue to innovate and expand our reach in the digital space.”
Greg Wilson, Founder of Quotezone.co.uk, added:
“Carole Nash is a truly iconic brand amongst motorcycle and classic car enthusiasts, and an increasingly important player when it comes to other insurance products too.
“We’re delighted that the company has chosen to partner with our leading price comparison platform, Quotezone.co.uk, and are confident that both the company and our millions of users will greatly benefit from our partnership.”
Insurance Edge Comment;
Carole Nash began to move away from its core two-wheeler customer base under the Groupama ownership regime, so this deal offers the brokerage the chance to broaden its appeal and continue to develop its digital offers, far beyond its motor book.
There are lots of brokers active in the motorcycle sector, which is increasingly dominated by older riders, aged 60 plus, mostly looking for fully comp, agreed value cover that allows them occasional weekend use, say 3000 miles per year max – very few motorcycles worth 5K or more are regularly used for commuting. These are highly polished, cherished, two-wheeled toys, not daily transport like scooters or ratty old Bandit 600s – and the rider/owner risk profile is entirely different.
The motorcycle insurance market is ripe for disruption and any new broker who can offer PAYG road use cover, backed up with a knowledge-heavy claims service when it comes to theft and accident repair, could make serious in-roads. Online superbike/classic/touring insurance, that is based on the typical biker’s actual lifestyle, rather than postcodes or simple NCD history, could really tap into a million strong – and asset wealthy – customer base.