German Market: FRIDAY Expands Into Online Household Insurance

German insurtech specialist Friday has expanded its offer, with the launch of a household insurance product.

German insurtech specialist Friday has expanded its offer, with the launch of a household insurance product.

Launched back in 2017, FRIDAY has been inspiring customers who are looking for best value car insurance, with policies based on kilometres driven per month. The concept has proved popular, with an estimated 45,000 policyholders joining FRIDAY in 2018, and now the digital insurer is offering household insurance, along the same lines as its motor offering, which can be cancelled online, or restarted, on a daily basis.

The plan is for continuous development of the household offer based on customer feedback and experience. Existing customers will also benefit from these performance improvements. The new insurance product is essentially based on the latest version of the Guidewire insurance core system.

“The FRIDAY home contents insurance has been developed with customers first and foremost. The fact that the development took only three months to market launch demonstrates the strength of FRIDAY and the Baloise Group.” said CEO Christoph Samwer, who leads the FRIDAY team in Germany.

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