Liberty Speciality Upgrades Its Digital Capability

Liberty Specialty Markets (LSM), part of Liberty Mutual Insurance Group, has announced two technology developments that enhance the value it adds to brokers.  The first is the launch of Liberty Virtual Rooms, a video communications platform that aims to build broker relationships. The second is a new website that quickly and intuitively provides access to critical information: www.libertyspecialtymarkets.com  

Liberty Virtual Rooms is web-based and needs no additional software to be downloaded.  Virtual Rooms gives brokers instant access to LSM teams and the dedicated support they require. The platform is currently available to brokers in the UK and certain European countries and is being rolled out to LSM’s global network. The Liberty Virtual Rooms platform was developed in response to the reduction in face-to-face meetings as a direct result of COVID-19.  Engineered as a mobile-friendly service, the platform enables brokers to meet online with LSM business development, underwriting, claims and risk engineering teams. It provides one touch access via an SMS containing a link to the virtual meeting. LSM concierge are available to assist with booking queries. 

Carol Baker, Head of Customer Proposition at Liberty Specialty Markets said: ‘We spoke to brokers to get their input during the development of Liberty Virtual Rooms. It was important to ensure we met their needs. Giving them the ability to set up a call with an underwriter cuts down the need for lengthy email exchanges when trying to place business. The market is moving quickly to adapt to digitalisation. Making our underwriting teams available to brokers virtually is one step in our commitment to continue to do business in a changing environment.” 

Key features of the new website include a new look and navigation, a Partner Centre giving access to Virtual Rooms and other online functionality.  

Head of Marketing, Paula Wilson said: “Our key focus was on the user experience. We help them quickly access the information they need with smart search functionality. We enlisted the help of the broker community to ensure we are addressing their needs.”