New commercial insurance brand Peach Pi has created an advisory forum, comprising thought leaders from a cross-section of the intermediary market, to consider the industry’s role in the recovery for micro and small businesses. This initiative has been developed by Peach Pi in line with its commitment, as a new provider of capacity into the commercial space, to work collaboratively with like-minded intermediaries to redefine business insurance in a post pandemic society.
Peach Pi has secured the patronage of seven leading industry figures on its advisory forum, all of whom have a shared passion for re-building trust and driving through change to support the evolving needs of the insurance consumer: Andy Tedstone (CEO of Cobra Network); Brendan McCafferty (CEO of Brightside Group); David Ross (VP of CII Local Institutes and NED); Kevin Hancock (MD of Yutree Insurance and Chair of the CII’s Society of Insurance Broking); Louise Birritteri (CEO & Founder of Pikl); Lucy Hodgson (Director at Eastwood Insurance Brokers) and Sam White (CEO at Freedom Services Group).
Allison Hughes, Head of Distribution at Peach Pi, said: “We are delighted to have the opportunity to sit around the table with such experienced individuals from a diverse selection of industry organisations to discuss issues that are going to have a profound impact on both small businesses and our industry. The advisory forum provides us with an informal platform to consider the evolving needs of the insurance consumer in terms of cover and service and help shape the way forward in the new, post pandemic world”.
The seven advisory forum members joined Peach Pi MD Paul Coleman, COO Lisa Banks and Allison Hughes on its inaugural session, which explored the increasingly widening gap between the evolving needs of the insurance consumer and the way protection is currently provided by the industry, as well as starting to explore the changes required to ‘mind the gap’.
Hughes explained: “The hugely challenging business operating environment thrown up by the pandemic in recent months has highlighted the deepening cracks in relationships – between both the insurance consumer and intermediaries and within the industry itself. In order for this tri-partite relationship to not just survive, but thrive and excel, a number of fundamental relationship issues need to be addressed. This will only happen if we work collaboratively, not combatively, to re-ignite our more traditional values of partnerships and long term relationships – delivered innovatively in a modern environment. Our first advisory forum has thrown up several thought provoking lines of thinking which we very much look forward to developing with such key industry influencers”.
Peach Pi has its roots in the pharmacy sector, where NPAI’s work helping community pharmacy navigate through the pandemic has enhanced and refined its expertise in dealing with emerging jeopardies and helping customers to build resilience as they emerge into a very different business environment. Paul Coleman, MD at Peach Pi commented: “Whilst we are a new brand in the market, we are by no means a start-up. Our close working relationships with community pharmacy during the pandemic have re-enforced our understanding of the need for the collaborative provision of insurance solutions that are relevant and agile. We are delighted to be in conversation with a group of thought leaders who are also passionate about rebuilding trust and placing relationships back at the heart of the insurance business.”
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