Today Worry+Peace is pleased to announce a comprehensive new package of marketplace benefits for providers powered by Dentsu, YouGov Direct, Melu and The Clerkenwell Brothers.
Having onboarded a sizeable contingent of 120 managed providers and counting – we are stepping up the value. These new offerings not only represent our passion to work with services and vendors across complementary sectors, who share our beliefs, but they’re also helping deliver our mandate to add value to those we serve across the insurance industry.
While the respective collaborations each take a different form, they present a unique opportunity for providers to leverage and derive the most benefit from our marketplace.
We’re changing how people experience and engage with insurance – we sell software not coverage. That’s a huge task. As such, we are working to create an ecosystem where providers on our platform have access to best in class tools, networks and support to facilitate the development of better products and experiences for buyers – all because they’re working with us.
Worry+Peace founder James York said: “This amazing range of practical offers and collaborations represent a gear change in our approach going forward. Our team will unveil each unique offer and the expected impact available. I’m so delighted at the excellent cast we’ve assembled to help providers! Worry+Peace is at the beginning of a new chapter and collaborations like these will be very much at the heart of our strategy going forward”.
Dentsu’s Posterscope
A multinational location-based marketing specialist with an outstanding track record in devising and executing high level campaigns, will be working with Worry+Peace as our exclusive Out of Home (OOH) Advertising Agency. Through this partnership, we intend to provide an opportunity for insurance providers to collaborate on major advertising campaigns and initiatives – through co-advertising. This is a sector first.
Gill Huber, Chief Client Officer, Posterscope said: “Combining data insights with powerful creative has never been more important for business, and this is particularly the case in the insurance sector where speaking to people at key moments of consideration is an important differentiator.
“We’re delighted to partner with Worry+Peace to help them reap the benefits that come from the power and reach of OOH. This will be made possible through the scale that we can provide through a collaborative approach that provides best insight, data, technology, capabilities and people in our sector.”
YouGov Direct:
A unique and exciting innovation from polling giants; YouGov. The YouGov Direct platform is the fastest self-serve research tool in the market, and offers this at tremendous value for money. The platform is already being used by media agencies, big brands and several blue chip financial institutions to: test propositions and creatives, help formulate market entry strategy and better understand how consumers are thinking, feeling and behaving. Worry+Peace has itself used the platform and is delighted to offer its providers discounted access.
YouGov Direct Partnerships Manager, Rachel Joy said: “We are excited about working with Worry+Peace and welcoming its providers to the platform. All our clients are extremely satisfied with the service we offer, describing it as bringing the agility back to market research.”
Melu
A live chat software and management service with a significant client portfolio. The groundbreaking service offers a fresh approach to engaging with buyers as it is managed in real time, by a highly capable and efficient team. Worry+Peace users will have the opportunity to access the service at significantly lower than market rate prices.
Melu co-founder, Kimberley Rennie said: “We’re looking forward to working with Worry+Peace to bring the huge benefits of human-operated live chat to their providers via worryandpeace.com and their own websites.”
The Clerkenwell Brothers:
An award-winning creative studio that works across brand strategy, identity, packaging, content and digital first advertising. The team will look to offer providers, through Worry+Peace, a tailor-made package of services to suit their needs. Through this partnership, users will have access to a Worry+Peace tool kit and other discounted services across creative, digital advertising, social, design and research.
The Clerkenwell Brothers Strategy Director, Dale Rogers, said: “We are thrilled to be working with Worry + Peace. Insurance has, for a while, been in need of disruption. And their reviews-led marketplace will change the way we compare these services for good. We can’t wait to start working with W+P and all their partners”.
Worry+Peace will be unveiling the details of each offer and collaboration, providing information on how to leverage these benefits, in the coming days. Further partnerships and offers are in negotiation.
We are pleased to be taking this next step in our journey as we continue to grow our offering towards a new, efficient and transparent way of insurance.
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