Go Bigster Or Go Home, Dacia Are On a Mission

Dacia has unveiled its five-year plan as part of Groupe Renault’s Renaulution strategy. The budget brand looks set for a major re-boot, with the Bigster concept car showcasing the direction its heading in.

Denis Le Vot, CEO Dacia and Lada brands, said: “Dacia will stay Dacia, always offering a trustworthy, authentic, best-value-for-money proposition to smart buyers. With the creation of the Dacia-Lada business unit, we’ll leverage to the full the CMF-B modular platform, boost our efficiency and further increase our products’ competitiveness, quality and attractiveness. We’ll have everything we need to bring the brands to higher lands, with the Bigster Concept leading the way.”

Renault have sent us some bullet points which highlight new models, a tie-in with the old school Russian Lada brand name, plus the all-essential hybrid models.

• An efficient and disciplined design-to-cost approach in product development
• A dedicated Dacia-Lada business backed by a global automotive group, with targeted technological support, to increase the potential for collaboration
• The Alliance’s brand-new, highly flexible CMF-B platform that will enable Dacia and Lada to move from four platforms to one and from 18 body types to 11
• Vehicles based on this platform that could be available with both alternative-energy and hybrid engines, ensuring compliance with changing regulation and vehicle use
• A competitive range, with the All-New Sandero, All-New Logan, and also All-New Dacia Spring – Europe’s most affordable all-electric city car – launched in 2021, and three new models coming soon for 2025
• A new entry into the C-segment, previewed by the Bigster Concept

Bigster Concept: What The Heck Is That About Then?

So glad you asked. In true Dacia style, the Bigster Concept is roomy, robust, and meant for open air and dusty roads while exploring new horizons. A 4.6-metre-long SUV with no more or no less than the essential, the Bigster is the Dacia way of making the C-segment accessible, delivering a larger, more capable vehicle at the cost buyers would expect from the segment below. Yep, it looks pretty funky too, so this is a Dacia you can be proud to be seen in. Seriously.

Alejandro Mesonero-Romanos, Dacia Design Director, said: “Dacia Bigster Concept epitomises the evolution of the brand. Essential, with a touch of cool and an outdoor spirit. It proves that accessible is not opposed by any meanings to attractiveness. At Dacia we believe so, and this car is the proof.”

The Y-shaped lighting signature is now larger, highlighting the SUV’s bold and assertive style, while the dark green paint underpins the adventurous nature of the vehicle and the owner. No bells and whistles, no chrome trim or imitation-aluminium, the Bigster Concept is a genuine vehicle made with genuine principles, shown in the use of raw recycled plastics for all protective exterior panels. That is a nice touch and we expect Meghan Markle to note that detail on her blog at some point.

As the possible future figurehead of the Dacia range, both alternative-energy and hybrid engines are possible, reinforcing that the brand is always perfectly in sync with changing regulation and customers’ expectations.

Finally, do you rate the Bigster name, or facepalm it? Post a comment below, don’t hold back.