In an online marketplace your visual imagery is more important than ever. People recognise particular colours like Coke red or Cadbury’s purple, then there are catchy jingles which still have an impact on You Tube or TV services. Here’s some news about LV=’s latest campaign;
Brighton strategic creative agency Designate has unveiled its latest TV advert for insurance company LV= to showcase the brand’s Multi Car product. The advert is part of LV=’s It’s Our Heart That Sets Us Apart campaign and shows customers that when your family’s cars are on one policy, it makes life easier, simpler and offers a saving too.
Designate used familiar, relatable and British pairings to illustrate this concept such as a biscuit dunked in tea or traditional fish and chips and brought this to life using stop frame animation.
Becky Sherriff, Group Account Director at Designate, said: “LV= has never used this style of production before and stop frame animation creates a really charming and magical effect. It already feels like part of the same LV= brand world we all love. It was created with the help of the awesome animation experts at A+C Studios in Margate under director, Dan Richards. We’re also proud that we could champion the British production industry, especially at this particular time.”
One of the main challenges to overcome was producing new TV creative in a very restrictive lockdown period during December and January. Filming live action was possible, but presented significant difficulties. Stop frame gave the agency the solution they needed to bring the idea to life, complement the LV= brand and work around any production limitations.
Sophie Baker, Advertising Manager from LV= said: “The Multi Car TV advert shows that when you bring two things together, they instantly become better, like putting your family’s cars on one Multi Car policy, which could offer a saving and also means you’ve got one policy and just one renewal date.
“The advert sits perfectly in the LV= brand world with its charm and warmth as well as the green heart branding and the ‘Have Love Will Travel’ music track, which has become synonymous with the company. It’s the first time we have used stop frame animation and it created a magical effect, while also rising to the challenge of lockdown restrictions.”
The advert launched during Saturday Night Takeaway and will be accompanied by further supporting campaign activity.
This latest work builds further on Designate’s long-standing relationship with LV=, having started working with the company in 2006.
For more information visit https://www.designate.com/