The Floow Expands Partnership With Direct Line

Global telematics leader The Floow announced today that it has expanded further its partnership with Direct Line Group (“DLG”) with the launch of a smartphone app-only version of its telematics insurance offering, DrivePlus. Available through the Direct Line brand and initially launched in 2014, DrivePlus was originally a black box proposition, installed in cars to monitor driving performance and reward safer drivers with premium discounts on renewal of their insurance policy.

The app-only version represents a game-changing evolution in DLG’s Connected Insurance offering, turning a driver’s smartphone into a telematics device and promoting a mobile-first, fully digital experience. It is designed to increase road safety and make insurance more affordable for young drivers. Telematics drivers can potentially save around 20% on a new policy.

The DrivePlus app runs on the FloowDrive platform and takes data from a driver’s smartphone, scores that data and then presents it back to the user in the DrivePlus app. For eligible customers, this means that there is no requirement for a black box to be fitted in their vehicle.

The launch of the DrivePlus app-only proposition is the latest development in the partnership between DLG and The Floow as they strive to make driving safer and smarter following the 2020 launch of DriveXpert on DLG’s Privilege brand, and the launch of DriveSure on DLG’s Churchill brand earlier in the year.

David James, The Floow Chief Operating Officer, said:

“We are committed to enable Connected Insurance products based on a superb, mobile-centric experience and to place our motor insurance partners at the forefront of data technology so that both insurers and policyholders get the best out of their policies.

“Using a smartphone for data collection is just as accurate as using a black box and as smartphones are more cost-effective, this widens the potential reach of telematics technology.

“We have developed an excellent relationship with Direct Line Group since we started working together in 2012, and this enhancement to the DrivePlus proposition is further testament to our collective desire to provide the best insurance cover to drivers, and positively influence safer driver behaviours.”

Driver data has a real long term value to insurers and brokers.

Nancy Tsanti, Telematics Product Manager at Direct Line, said:

“The main benefits that we deliver revolve around the ease of telematics – the ‘Download and Drive’ principle – where there is no hassle around fitting a black box and all journeys, whether long or short, are captured automatically by the driver’s smartphone.

“Our ongoing relationship with The Floow has allowed Direct Line to continue to reduce telematics costs and return value to customers by way of lower motor insurance premiums.

With reduced telematics costs as well as the capture of additional information relating to driving behaviour, such as mobile phone distraction, further opportunities arise to introduce telematics products to a wider audience and enable novel applications and services.”

The app-only version of DrivePlus follows the launch of the first pure app-only telematics insurance initiative in the UK market, DriveXpert, in August 2020 which saw DLG become the first UK insurer to use an app-only Telematics proposition on its Privilege brand.

About alastair walker 6187 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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