If you want to sell more Home & Contents cover, then it’s a great idea to know which parts of the UK have the more house-proud residents per capita. Then you can set those Google Adwords filters for maximum effect. One interior furnishings company has crunched the Google search volume numbers and found that the town of Warrington in Cheshire has the highest per capita searches for home furnishings, with the North East of England taking the top spot for regional searches.
Ally Dowsing-Reynolds, co-CEO at home décor specialist Dowsing & Reynolds, commented: “Following last year’s DIY boom, it’s been amazing to see the nation take more of an interest in interiors than ever before, especially the power they have on our overall mood. Not only have we been redecorating, but we’ve also been looking at ways to spruce up and declutter our homes to help create relaxing spaces.
“Now that we’re able to entertain guests in our homes once again, we’ve seen searches around cleaning increase in many areas. That’s certainly the case for Swansea, which has seen the highest increase in ‘house-proud’ related Google searches in the past year.
“The most house-proud spot, Warrington, is next door to one of the most stylish towns in the UK, Chester. Perhaps we’re seeing these residents take tips from their stylish neighbours?
As a Leeds-based company, it’s wonderful to see fellow Northerners top the list, including the North East being revealed as the most house-proud region!
“We love to encourage people to create a sanctuary at home that best reflects them – it should be a place to escape the worries of everyday life. Taking pride in our homes is one way we can restore that feeling of calm”.