Insurtech start-up Urban Jungle today announces the launch of their latest advertising campaign, immersed in their new branding, and centred around the message ‘Finally, fair home insurance’, to reflect their product offering.
Created in partnership with Brand Consultancy LaGUARDA, the multichannel campaign was rolled out across London tubes, busses and nationally on TV and digital channels.
The latest brand campaign focuses on the brand’s motto of ‘Finally, fair home insurance’, as Urban Jungle aims to change the unfair and outdated habits of the insurance industry and remove the hassle during the purchasing process. Urban Jungle doesn’t price on categories like age, whether you rent or your job (or ask unnecessary questions like how flat your roof is), which often leads to customers being offered higher prices or in some cases being turned away by other insurers. The campaign highlights these traits, including the fact that they don’t charge hidden fees or loyal customers more.
The accompanying TV advert, launched on 20th July, follows the fair theme, highlighting old fashioned values across the rest of the insurance industry, using comedic value to target their younger audience.
Laura Woodhead, Marketing Director at Urban Jungle, commented:
“This campaign calls out the unfair practices in the insurance industry that make it harder and more expensive for many young people to get cover for their stuff.”
“Having just closed another funding round, it’s a really exciting time for Urban Jungle as we continue to expand, and the release of the campaign coupled with our new branding reflects the progress we are making to bring fair insurance to everyone. Earlier this year, we launched Buildings and Contents Insurance for those moving on from renting to owning their own property – making fair insurance accessible to those joining the property ladder. We have kept the ads fun and nonsense free, a true reflection of our brand values.”
Julia LaGuarda, Director at LaGuarda consultancy, stated:
“As an agency, we like to dedicate our time and energy to clients who truly make a difference for the good of the people. We have been working with the Urban Jungle team for two years, and after seeing significant growth, it came the time to truly represent how different they are from other insurance brands. The new campaign and brand refresh focuses on calling out the industry for being obsolete and not 100% transparent. There is enough confusion in the market, so we choose to be clear and direct, clearly explaining to consumers what they do differently. While adding the humour and the light spirit that represents their internal culture.”
Urban Jungle’s new branding features throughout, which keeps the same distinct orange as its primary colour, now with added hints of blue throughout the branding. The updated image icons on the website, including a racoon with a swag bag representing theft, and a crab coming out of its shell showcasing home removals, keeps in tone with Urban Jungle’s bold branding targeted to an audience of under 35s.