Trov Survey Reveals Tenants Attitude to Contents Cover

As many brokers know tenants don’t really like Contents insurance and it’s not hard to see why. The landlord often owns the fixtures and furnishings, plus the flat or house itself, so apart from a TV, bicycle, computer and games console how many high value items are actually in need of cover?

With this in mind, embedded-insurance provider Trōv ( has partnered with The Tenants Voice (, the UK’s largest tenant community, to ask its 4,500 renter-members their attitudes towards contents insurance. Providing a remarkable and detailed insight into the UK rental market, the data reveals the number of people who insure their property’s contents, their reasons for not doing so, and their history of insurance claims.

On the number of UK renters that have contents insurance:

· 56% of UK renters currently have contents insurance

· 24% have never bought contents insurance

· 20% do not currently have it, but have bought it in the past

On the number of UK renters (with insurance) that have submitted an insurance claim related to the contents of a rented property:

· 57% have not submitted a claim

· 43% have submitted a claim

On why UK renters (with insurance) bought contents insurance:

· 38% always buy insurance

· 36% have expensive things they want to insure

· 15% were told by friends / family to get it

· 11% have lost money by not insuring contents in the past, and do not want a repeat

UK renters (without insurance) on why they don’t currently have contents insurance:

· 37% “haven’t got around to it”, but intend to take it out

· 31% are hoping they will never need it

· 20% think that a flatmate or fellow tenant has it

· 12% don’t know anything about contents insurance

The most likely sources for purchasing contents insurance:

· 34% said a price comparison site

· 25% said a bank

· 18% said their landlord or property management company

· 16% said directly from an insurance company with which they are familiar

· 5% said an itemised insurance provider (i.e. only insuring a specialist item)

· 2% said a company’s financial services offering (e.g. John Lewis Finance)

· none cited a specialist insurance broker

Benjamin Hindson, Director of Global Insurance Solutions at Trōv, comments: “It always seems a little defeatist to plan for a ‘worst case scenario’, but in reality this is the pragmatic thing to do; it is reassuring for renters to know they are supported in any eventuality. It is surprising for us to see that 12% of UK renters don’t know anything about contents insurance, and this proves that we still have work to do. We hope to see more and more people take out contents insurance across the UK, and this is a focus of Trōv’s as we continue to establish ourselves as a leader in embedded insurance.”

About alastair walker 10081 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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