UK Govt Will Trial Health App in Wolverhampton

The UK government has organised a trial in 2022 for a new NHS Health App. Like many products that insurance brands use such as YuLife, Vitality, Aviva’s DigiCare, Simply Health, Optimity in Canada and many more, this one will offer voucher and discount rewards for lifestyle changes like more exercise and improved diet, mindful techniques and so on.

Unlike insurance apps, this one is free – that’s to say taxpayer funded. But the upside could be that the NHS will save cash in the long run treating conditions associated with obesity like cancer, diabetes and Covid19, or its many variations.

Here’s some extracts from the press release;

A new app will be piloted in Wolverhampton which will offer incentives such as vouchers for shops, theme park passes, and cinema tickets for people who eat healthy and exercise more. HeadUp Systems is leading the app pilot, and from Monday 29 November adults in Wolverhampton will be eligible to register their interest and sign up by visiting their website.

Pilot participants will be given wrist-worn devices and access to an app which will generate personalised health recommendations, such as increasing their step count or eating more fruit and vegetables. Users will collect points for healthy behaviours which they will be able to cash in for rewards which could include discounts for cinema or theme park tickets, and clothes or food vouchers.

As part of the government’s world-leading healthy weight strategy, the new scheme will be part of the Office for Health Improvement and Disparities’ (OHID) drive to use digital technology to improve physical health and prevent health conditions before they develop.

Health and Social Care Secretary, Sajid Javid said:

This pilot is an exciting opportunity to see how we can empower people to make healthy changes to their lifestyle and I would encourage all adults in Wolverhampton to come forward and register their interest. Taking part will help us better understand how rewards can help motivate people to make small adjustments to their daily lives that will have a lasting positive impact on their health.

I want to make it easier for people to make healthy choices and the Office for Health Improvement and Disparities is driving forward our levelling up agenda for health across the country.

The Liva health app.


Obesity-related illnesses cost the NHS £6 billion a year and the scale of the challenge has been highlighted by COVID-19 disproportionately affecting people who are overweight. With almost two-thirds of adults in England living with excess weight or obesity, the programme will focus on incentives and rewards for healthy behaviours, including increasing physical activity and eating better to support people to live healthier lives.

Following expression of interests, Wolverhampton was chosen due to its large population size, with a third of residents classed as being physically inactive and a below average number of adults in the city eating their five-a-day. The City of Wolverhampton Council expressed an interest in hosting the pilot scheme to support its ongoing work and significant investment in encouraging its residents to live more healthy lives.

David Parfitt, Strategy Director at HeadUp, said:

We’re excited to be delivering the pilot experience in Wolverhampton in early 2022. To support this innovative healthy rewards programme, we’re committed to engaging with the Local Authority, local residents, businesses and stakeholders across Wolverhampton to help shape and refine the pilot and support local people and the community from a health perspective.

We believe in the power of good health to transform people and communities for the better and cannot wait to work with people in Wolverhampton to bring this to life and make it a great success.

The Health Incentives Scheme was announced as part of a £100 million package of government support to help those living with obesity to move closer towards a healthier weight and give them the tools they need to maintain this. Following a competitive tender process, HeadUp has been chosen to deliver the new scheme, with £3 million also coming from the Department of Health and Social Care to provide incentives.

The pilot will launch in early 2022 and will run for 6 months.


About alastair walker 9596 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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