An award-winning Insurtech duo have launched their latest offering to the Insurtech market with Kayna, a Vertical SaaS Embedded Insurance solution for Small to Medium sized businesses.
The co-founding pair of Paul Prendergast and Peter Bermingham, backed by start-up accelerator and venture studio Founders Factory, developed the new solution amidst market research that demonstrates how the majority of small businesses across the UK do not have the correct amount of insurance cover in place. This coupled with a major shift by small businesses to manage their business on vertical specific SaaS platforms has allowed Kayna to build a unique solution in the market.
Kayna integrates with vertical SaaS platforms that manage the daily operations for thousands of SMB customers. Embedding Kayna into the SaaS platform leverages the unique data of that platform to add value to their customers and to generate additional revenue.
Kayna leverages the SaaS platform data to deliver insurance products specific to the needs of each business. It tracks the relevant changes to the data to enable real-time updates to insurance policies, which adapt continuously to changes within a business. This ensures that SMBs always have the correct insurance cover. A significant upside to Kayna support is it’s digitally-integrated faster claims experience.
The Kayna process is transparent and intuitive so SMB’s always know what level of cover they require and can easily manage that cover.
Speaking of the launch Paul Prendergast, CEO stated,
“We are delighted to launch Kayna. Our infrastructure powers embedded insurance 2.0, combining the elements of distribution, product and claims innovation via vertical SaaS platforms.
Both over and underinsurance in SMBs has been an issue for decades. 80% of UK businesses never tell their broker or insurer of fundamental changes that impact on their risk exposure. This problem becomes more acute when we recognise that major challenges for SMBs caused by Covid-19 and Brexit have forced them towards significant ongoing changes in a volatile trading environment – meaning that some are paying too much for cover they don’t need, while others are leaving themselves hugely financially exposed with cover that’s not sufficient and/or fit for purpose.
Kayna surmounts these challenges by providing a dynamic policy process which prompts businesses with risk impact alerts for their insurer, then suggests subsequent policy changes.
Business owners can feel secure in the knowledge that they are covered appropriately for the identified risks, insurers can also price risk more accurately, while the broker can provide the right support, at the right time.
The exciting prospect is how we will unlock new verticals, new revenue streams, adding value to platforms and providing SMBs with time and money-saving opportunities. Kayna is the infrastructure that makes these things possible.”
How it works
– Kayna embeds with Vertical SaaS platforms that manage the daily operations for thousands of SMB customers.
– Kayna actively monitors relevant business activity to ensure the business is not under or over insured.
– Kayna can seamlessly provide the specific items of data that can reduce insurance premiums for well managed businesses.
For example,
● If a business increases or decreases headcount, Kayna will alert the business owner of payroll shifts and implications on employers’ liability insurance cover.
● Trading revenue upturns and downturns are tracked.
● Property maintenance callouts and spends are monitored and Kayna can trigger alerts on potential claim and cover changes – key for landlord and facilities management.
● Stock fluctuations are measured to ensure that businesses holding volume due to slow activity or supply chain concerns are covered adequately at all times.
– If changes are identified, Kayna automatically generates a new quote that enables the business owner to easily modify the policy that they can incept via Kayna.
Olly Betts, Sector Director – Fintech at Founders Factory, spoke of their collaboration,
“It’s an exciting moment to see Kayna launch from our Venture Studio. Kayna came from identifying a huge market opportunity to embed insurance where SMBs run their business, enabling SMB platforms to ask their customers “Do you want insurance with that?” As multiple Insurtech Founders, Paul and Peter are taking embedded insurance to the next level with dynamic policies enabling truly personalised insurance. At Founders Factory we are excited to continue working closely with Kayna on their mission to help SMBs protect their business in an increasingly unpredictable world.”
Peter Bermingham, CTO stated,
“We see vertical SaaS platforms as being the future of business insurance, because the platform data can be used to deliver bespoke insurance products material to the needs of each business. This is our space. Kayna’s relevance to the insurtech and financial services arena lies in its unique ability to offer core infrastructure across any platform, providing data-led business intel which will open up new markets.”
Prendergast concluded,
“Now that we have launched, we are a step closer to announcing some of the partnerships that we have been working on behind the scenes with global partners that could revolutionise commercial insurance for small to medium sized businesses worldwide”.
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