Vantage, the global multi-asset broker, has been recognised for its recent global rebrand at the Transform Awards Asia 2021. Organized by Transform Magazine, Transform Awards Asia is the only awards programme recognising excellence and rewarding innovation in brand development in the APAC region since 2014.
Vantage has been a well-established business in the Asia-Pacific (APAC) region for years but has recently been expanding both in terms of regions and client numbers. To better reflect the growing sophistication and maturity of its business, Vantage decided it needed to create the brand platform to match.
Traders have increasingly high expectations in terms of the user journey and interface. Recognising this, Vantage began working on a holistic rebrand. The company invested in a full redesign of its client interface, making all customer journeys smoother and introducing a new look which filtered across a new website and app.
The project led to two accolades at the Transform Awards Asia, which celebrate the power of transformative branding, including a Silver in “Best brand development project to reflect changed mission, values or positioning” and Highly Commended in the “Best visual identity from the financial services sector”.
Yen Sim, Director of Global Branding & Communications at Vantage, says, “These are exciting times for us. Our rebranding exercise has been in the works for some time, and it has been the cornerstone of all the upgrades we made to our services. We understood our clients’ need for the best possible experience, and it became clear a new user interface was critical to do so. Our new direction is also a closer representation of the modern and dynamic company that we are, which better appeals to a younger and savvier clientele.”
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