Co-op Signs Up Towie Star on Pet Cover Promo

Co-op Insurance has teamed up with rescue-dog owner and reality television star Pete Wicks to launch its brand new pet insurance offer.

Available for dogs and cats over eight weeks old, Co-op Insurance is hoping to make pet adoption more affordable for its customers, with an introductory discount on policies for those insuring a pet from a recognised animal charity or rescue centre: 7.5% for Co-op members and 2.5% for non-Co-op members.

The new pet insurance product will be delivered with partner, Markerstudy Broking, a division of the Markerstudy Group, which will provide end-to-end administration for the Co-op Insurance pet brand.

Since the start of the COVID-19 pandemic, 3.2 million households in the UK have acquired a pet*. However, YouGov research from Co-op Insurance can reveal 12 per cent of consumers regret their pets and would consider leaving an unwanted pet at a rescue centre, with 160,000 of these already having been given up.

Not only that, but rescue centres are bracing themselves for another 77 percent of ‘pandemic pups’ to be given up this year.

The YouGov research also shows over half (51 per cent) of the British public who would like to get a pet, 91 per cent of these would consider a rescue centre. However, almost four in ten (39 per cent) would be put off unless the animal was known to have a clean bill of health and 29 per cent are deterred as they believe they would be expensive to insure and care for.

Co-op’s new pet insurance provides cover for dogs and cats over 8 weeks old, as well as access to unlimited video consultations with fully qualified veterinary surgeons 24/7, 365 days a year as standard. It also includes dental and farewell cover (subject to terms and conditions).

RSPCA ambassador, The Only Way is Essex television star and a Co-op Insurance customer, Pete Wicks, said: “I’m delighted to be working with Co-op insurance on the launch of this new insurance cover. My dogs really are the most important thing to me: Peggy and Eric [my French bulldogs] always have and continue to get me through tough times, so I find it crazy how some people don’t prioritise their health in the same way we would our own. Insurance is the best thing we can give our pets.’’

Carl Sharples, Head of Sales and Marketing at Co-op Insurance, said“Deciding to adopt a pet from a rescue centre is so rewarding. Since the pandemic, we’ve all seen how important rescue homes can be for animals, so we want to do what we can to make it easier for an animal to find a loving home.’’

Markerstudy Broking’s Affinity Director, Ross Halifax, said: “We are delighted to be working with Co-op Insurance and its customers. We have worked in tandem on this project and we’re really looking forward to our shared vision becoming reality.”

Markerstudy Broking also offers a range of other lines, including motor, classic car, taxi, home, mobile phone, gadget and travel through its brands.

About alastair walker 10567 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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