YuLife, the tech-driven insurance company on a mission to inspire life, today announced a new strategic partnership with Sleep Cycle, the leading sleep tracker application. Through the partnership, YuLife will leverage Sleep Cycle’s solutions for monitoring and improving sleep health in order to raise the quality of sleep among its policyholders.
Sleep quality is a significant indicator of an individual’s overall wellbeing, and has far-reaching repercussions in the workplace. A survey of five OECD countries estimated that approximately $680 billion is lost each year due to lack of sleep among employees. At the same time, a 2020 sleep study by Philips revealed that only 53% of people feel that they have a good understanding of what is truly preventing good sleep. Sleep Cycle uses technology to mitigate these pressing problems, and its partnership with YuLife will enable employees at hundreds of UK businesses to benefit from its expertise in improving sleep quality.
YuLife is pioneering a new kind of group life insurance for businesses by actively reducing risk for the insurer through promoting and incentivizing healthy lifestyle changes, which in turn enhances policyholders’ overall wellbeing. The award-winning YuLife app allows users to earn bonuses and discounts from leading UK brands in return for completing everyday wellness activities, such as walking, cycling, meditation and mindfulness. YuLife’s partnership with Sleep Cycle will pave the way to integrating a sleep component into the YuLife app, allowing YuLife members to earn rewards for improving the quality of their sleep.
“YuLife’s new partnership with Sleep Cycle reflects our commitment to providing a holistic wellbeing offering to businesses seeking to show care for their employees,” said Sammy Rubin, CEO and Founder, YuLife. “Evidence increasingly shows how sleep is a vital determinant contributing to people’s sense of physical and mental wellbeing, and those who sleep better are happier and more productive in the workplace. In the era of the ‘Great Resignation’, when employees are increasingly reluctant to stay with employers who don’t help them improve their wellbeing, we are proud to be giving workplaces even more tools to make a tangible difference to employees’ lives.”
“Sleep has an enormous impact on both our mental and physical health as well as our ability to perform well, privately and in our working life,” said Carl Johan Hederoth, CEO, Sleep Cycle. “As the market leader of sleep tracking worldwide, providing services that improve sleep and convey the benefits of good sleep for better health is part of Sleep Cycle’s DNA. In recent years, we have seen how the focus on sleep and health has steadily increased among employers and organisations, where people have begun to pay attention to the benefits of investing in sleep health. Partnering with YuLife, as their preferred sleep solution, provides new opportunities to cater to even more organisations, allowing sleep to become a priority in nurturing the health of employees.”
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