Classic car insurance is all about enthusiasts. Collecting cars, restoring them for fun, shows, competition cars and more. Any specialist broker knows you have to know and love this market to be successful in it. Which is why it pays to have a few Top Ten lists on file, so you can target your classic insurance marketing to the right owners clubs, road runs, shows and so on. Here’s the word from website Car & Classic;
Car & Classic reveals the ten most searched-for models on its popular classified and online auction website in the first half of 2022, and the Ford Escort tops the list once again. RS2000 versions continue to be as popular as they were in 2021: this Portugal-based 1977 Escort RS 2000 X-Pack sold in June this year for £37,500.
Hot on the heels of one of the most loved models in the classic car market, BMW’s 3-series searches take the second spot: almost half of those searching for BMW aim for M-models (it was a quarter in 2021), an interest no doubt fuelled by the focus on the M-Division’s 50th anniversary this year. Recently, Car & Classic auctioned a 1999 BMW E36 M3 with very low mileage for £13k. BMW’s increased presence shifts Porsche further down the list.
Whilst the popularity of Triumph Stags, MGBs and Jaguar E-Types is never in question, newcomers can be spotted in the search table: VW’s Beetle, featured in 2021, drops off the 2022 list in favour of the marque’s Golf range, especially the hot hatch GTIs of the ‘80s like this sympathetically restored 1982 Golf MkI 1.6 which sold this month for £25k. Land Rover has also piqued the classic car enthusiast’s interest enough to appear in the top ten, dethroning the Mustangs’ American muscle, one of last year’s favourites. This 1981 Land Rover Series III sold this spring for £31,500, strong money even for a car as beautifully presented and with low mileage.
Car & Classic typically lists around 40,000 vehicles at any one time, with a range of prices from “no-reserve” to £10 million.
Top 10 searches in first half of 2022
Land Rover (Series 1, 2 and 3)