Brokers are being urged to support their charity partners through the current funding crisis by providing unrestricted funding to meet essential needs, according to a new report released today.
The report, produced by Ecclesiastical Insurance’s parent company Benefact Group, explores the last 12 months for the charity sector, from the end of lockdown, to the Ukraine conflict and cost of living crisis and offers practical advice and tips on how to foster genuine two-way relationships with corporate partners. The findings reveal that charities are struggling to fundraise while facing increasing demands for their services – leading to a cashflow crisis.
In response, 81% of charities want their corporate partners to provide unrestricted funding so they can use the money to meet essential needs, such as the recruitment and retention of staff, salaries and welfare benefits. Research carried out last year by Ecclesiastical Insurance found a quarter of broker organisations have a charity partner, increasing to 59% among national brokers. Support tends to be through company fundraising (84%), staff volunteering (54%) or match funding (48%).
The survey of 200 brokers revealed the motivations for contributing to society are making a difference (71%), followed by giving something back to customers (49%) and enhancing reputation (42%).
The Movement for Good awards is giving away over £1million this year. In June and September we awarded 500 charities a £1,000 donation. A further 120 £1,000 charitable donations will be given away in December. The winners of the larger grants of £10,000 or more will be announced in October.
For more information about Movement for Good, including how to take part, visit www.movementforgood.com