Some feedback on the insurance sector’s efforts to support this good cause last year;
Insurance firms across the country united against dementia for the annual Insurance Day of Giving 2022. More than 20 businesses took part in the day by donating and fundraising to raise more than £170,000 for Insurance United Against Dementia (IUAD). Participating businesses supported through corporate donations and fundraising activities including bake sales at MS Amlin, a carol concert at WTW and a cycle ride by IUAD Board member Benedict Burke of Crawford & Company.
This year IUAD has had the generous support of Zurich Community Trust (ZCT), Zurich’s charitable arm in the UK, who offered to champion the day and has matched all donations and fundraising on the day with a donation of £100,000.
Steve Grimmett, Head of ZCT, said, “We are delighted to have supported the Insurance Day of Giving this again year. Through this initiative, we are pleased to have been able to double industry donations and contribute to funding dementia research through the donation. Together, we can ensure more people affected by dementia have the support they need and deserve.”
Dementia devastates lives; it causes people to gradually lose memories, relationships, and identities. There are 900,000 people living with dementia currently in the UK yet still we have no way to cure, prevent or even slow it down.
Insurance firms are working hard to support people with dementia through the IUAD campaign, an Alzheimer’s Society initiative championed by leaders from across the insurance sector who have joined the Society’s movement to help raise £10million for dementia research.
If you or your business would like to find out more about how you can be part of the IUAD campaign or if you’d like any more information on Insurance Day of Giving, please contact the IUAD team on iuad@alzheimers.org.uk or visit www.alzheimers.org.uk/iuad
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