Liberty Specialty Markets (LSM) is pleased to announce that Insurindex has ranked LSM in first place in the 2023 London Market brand index. The London Market brand index ranks the top twenty leading London Market insurer brands according to independent research from Gracechurch Consulting.
The rankings are derived from a combined measure of market share and ‘share of mind’, where respondents are asked to name spontaneously the first three companies in the market which come to mind. Updated annually, the rankings are collated through independent reports conducted by Gracechurch, utilising over 20,000 data points.
Phil Hobbs, President and Managing Director of Liberty Specialty Markets commented:
“We are very pleased to be recognised for our contribution to and influence in the London insurance market. We have invested in our brand over many years and have been making steady progress in building relevance and awareness. This accolade is testament to the hard work and commitment which our employees demonstrate at every level of the business.”
Ben Bolton, Managing Director at Gracechurch Consulting said: “LSM’s market-leading performance in the Insurindex 2023 Leading London Brands Index is the successful outcome of a long-term commitment to and investment in the Liberty brand. LSM and the other leading Insurindex brands gain proven competitive advantage – higher loyalty, customer trust, talent attraction/retention and profitable growth being just a few of the benefits. Being a leading brand also opens opportunities and ‘permission’ to innovate and grow ahead of the competition, which further cements the market-leading status of these companies.”
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